Rigo Viezca
Principal Consultant @Fractal
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WORK HISTORY
Principal Consultant @Fractal
New York, NY, US
EDUCATION
University of Illinois Urbana-Champaign
Bachelor of Science - BS, Marketing
University of Illinois at Urbana-Champaign - College of Business
Bachelor's Degree, Marketing
ABOUT RIGO VIEZCA
With 13 years of specializing in the CPG industry, I partner with clients who work within FMCG, gain a deeper understanding of their consumers or customers, drive higher returns on new product development, and identify potential threats and opportunities within their respective or adjacent categories—using data and AI. My focus for the past five years continues to build solutions utilizing Machine Learning techniques such as NLP, Classification, Clustering, Neural Nets & Deep Learning—an Augmented Intelligence approach to identify growth, land impactful insight, and drive action. In today\'s fiercely competitive marketplace, companies need a relevant frame of reference to succeed. With my in-depth knowledge of market research, brand & category development, and human insights, I offer a unique and consultative perspective to help clients gain a significant edge over their competitors. Specialties: Artificial Intelligence, Consumer & Market Intelligence, Channel & Category Management, and Trends & Innovation
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