Rifath Aara

Revenue Marketer | Journal Author | American Marketing Association Member

Role
Marketing Manager (Field & Channel) at Hitachi Vantara
Location
Los Angeles, CA, US
LinkedIn followers
500 followers

About Rifath Aara

Over the past decade, Rifath Aara has donned multiple hats – as a demand generation specialist, a communications liaison, brand custodian, internal marketer, and a change management champion. She directs all her marketing efforts towards \'stakeholder value creation\' by having a customer-centric mindset, driving authentic campaigns, backed by data-driven automation and analytics.Skills/Competencies• Go-To-Market Planning & Execution• Multi-Channel Campaign Management • Demand Generation• Lead Management (Track/Score/Priority) • Branding & Communications• Content & SEO Marketing• PR & Media Relations• Digital & Social Media Marketing• CRM & Marketing Automation• ROI & Measurement • Project & Budget Management• Stakeholder Engagement• Competent Leadership Skills• Global Cross-Functional Collaboration• Excellent Communications Skills• Customer-Centric Mindset• Strong Work Ethic & EmpathyTools: Salesforce (CRM), 6Sense (Revenue Intelligence Platform), Google Analytics 4, Allocadia (Budgeting Tool), Marketo (Marketing Automation Software), MS Office, Canva (Design Tool), Wordpress (CMS), Generative AIConnect at r••••••••@gmail.comAuthenticity is your biggest power.

Experience

  1. Marketing Manager (Field & Channel)

    Hitachi Vantara

    May 2025 — Present

Education

  • National Institute of Engineering

    BE, Electrical and Electronics

  • SYMBIOSIS INTERNATIONAL UNIVERSITY

    Master of Business Administration - MBA, Communication and Media Studies

  • UCLA

    Business and Marketing , Business, Management, Marketing, and Related Support Services

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Rifath Aara — Marketing Manager (Field & Channel) at Hitachi Vantara in Los Angeles, CA, US | Unifers