Riefyal M.
Data Analyst @Kompas Gramedia
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WORK HISTORY
Data Analyst @Kompas Gramedia
Involved in several business units in KG Group (Gramedia.com, Gramedia Digital, and Kompas.com Plus)- Created weekly and monthly report, including customer analysis, user behavior analysis, campaign analysis, product analysis, and other ad-hoc analysis - Optimized end-to-end automated marketing journeys for Gramedia.com across email, push notifications, and in-app messages through A/B testing and user retargeting. Successfully increased Email Open Rate by ~7% and CTR (click-through rate) by ~240%- Creating an automated marketing journey for Gramedia Digital App user onboarding. Resulting in additional ~2% email marketing revenue- Analyzed and optimized user segmentation for marketing channels of Kompas.com Plus to increase retention rates and gain growth. Successfully increased Monthly Active Subscribers by ~78% within 7 months- Develop and maintain Looker, Metabase and PowerBI dashboard for related teams.
EDUCATION
Universitas Islam Indonesia
Bachelor's degree
ABOUT RIEFYAL M.
I hold a bachelor\'s degree in statistics from Universitas Islam Indonesia, where I learned various data analysis methods and tools. Currently, I work as a data analyst at Oval - Kompas Gramedia. My core competencies include data collection, analysis, and visualization.In my current role, I collaborate with team members to support the company\'s mission and goals by developing and executing database queries and conducting analyses. I also generate reports, dashboards, and visulizations to present findings to stakeholders and support data-driven decision-making. Previously, I worked as a data analyst PT. Kosmetika Klinik Indonesia known as MS Glow Aesthetoc Clinic, a leading cosmetic and aesthetic clinic in Indonesia. I am passionate about data and its potential to improve lives and businesses. I value teamwork, learning, and innovation, and I strive to bring diverse perspectives and experiences to the team.
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