Ridhi Malhotra
B2B SaaS Marketing Strategy| GTM| Demand Generation
- Role
- Marketing Director at AiFA Labs
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ridhi Malhotra
With 14 years of industry experience, I am involved in strategizing, budget planning and executing ROI-focused marketing strategies in different geographies to accelerate business growth. I have helped build brands as thought leaders by driving brand building campaigns and leading content-based marketing initiatives. I have exposure to various domains such as Procurement, Healthcare, Life sciences, Financial Services, and retail.I have led teams to plan and execute- Product Marketing, Demand Generation, GTM strategy, Customer Marketing, Positioning & Branding exercises, Account based marketing, social media marketing, partner marketing, Events and Communications.
Experience
Marketing Director
Feb 2026 — Present
Education
S P Jain School of Global Management
Master of Business Administration (MBA), Product Marketing
2009 — 2010
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