Ridhima P.

About Ridhima P.

I am a results-driven marketing professional with over a decade of experience in trade…

Experience

1. National Trade Marketing Manager

   Essilor Group

   Jan 2022 — Present · Bengaluru, IN

   As a National Trade Marketing Manager, my primary goal is to ensure that our trade marketing budget is managed effectively while developing and implementing trade marketing plans that align with our sales and marketing objectives. This involves working closely with the marketing and sales departments to design and implement effective trade promotions and campaigns that increase brand awareness and boost our presence across different retail channels.In addition, I am responsible for overseeing in-store planning, execution, and tracking to ensure that we deliver the best possible experience for our customers. This means collaborating with the team to identify and prioritize annual marketing priorities and using data and analytics to measure campaign performance and make adjustments as needed.To achieve our goals, I work closely with our designated retailers to develop and execute channel-specific marketing plans that drive engagement and increase sales. I also lead activation initiatives with partners to build brand awareness and help us stand out in a crowded market.Finally, I make sure to visit our points of sale frequently to ensure that our brand is present and that all regulations and guidelines are being followed. This requires excellent communication and collaboration skills and a strong attention to detail. Overall, my role is about driving results and delivering excellent customer experiences across all our retail channels.