Ridhima K

Head of Business Development @Obbserv

Bengaluru, IN

As a Business and Growth Head at Obbserv AI, I’ve been instrumental in shaping the positioning and go-to-market strategy for their digital marketing consulting vertical. My focus has been on driving high-quality lead generation, setting up marketing automation workflows, and strengthening brand recall in a competitive B2B ecosystem.What I bring to the table:Designed and implemented lead generation strategies targeting decision-makers across industries.Collaborated with the co-founders to define the brand narrative and refine pitch positioning.Advised on impactful sales and marketing collateral—pitch decks, one-pagers, email outreach, and social content.Set up marketing automation processes to streamline outreach and nurture qualified leads.Used CRM (Freshsales) to manage pipelines, track conversions, and automate follow-ups.Acted as a bridge between sales, marketing, and design teams to ensure a cohesive brand presence and messaging.I consult with the team not just as a strategist, but as a growth partner—aligning business goals with creative execution, automation, and strategic outreach.