Ridhima

writer | fashion business

Role: Retail Merchandiser at Pernia's Pop-Up Shop
Location: Ghaziabad, IN
LinkedIn followers: 500 followers

About Ridhima

The two things that move me are fashion and books. Currently, I work as a Fashion Merchandiser and am in the initial stages of my adult & professional journey. It gives me ample opportunities to be creative, innovative, and interpersonal with all kinds of people - business workers & consumers alike. On the passionate side, I am a reader, book reviewer, and closeted author. It is a goal of mine to be a published author one day. Genres that I write under are poetry, contemporary fiction, fantasy & mystery thrillers under two separate pen names. I am also deeply interested in spirituality, astrology, tarot & divination which I practice regularly on a personal level. I usually go by my alias Ren Storm on social media so if you ever find me, say hi :)

Experience

Retail Merchandiser
Pernia's Pop-Up Shop
Apr 2023 — Present · Hyderabad, IN

Education

Banasthali Vidyapith
Commerce, High School
CCS (Chaudhary Charan Singh)University
B.Com, Business/Commerce, General
H.P. Children's Academy
Elementary, Middle and High School
Yale University
Introduction to Psychology

Contact information

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Work email
•••••@perniaspopupshop.com
Personal email
•••••@•••••.com
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Current company

Pernia's Pop-Up Shop

Retail Apparel and Fashion · 432 employees · Founded 2009 · Mumbai, Maharashtra, India

http://www.perniaspopupshop.com/ The e-commerce website has a clear differentiator. The curation by Pernia Qureshi! There are a number of e-commerce sites being set up in the country however they all face the same dilemma. The product is generic and not one has been able to build a platform that offers true fashion. On the other hand, Pernia’s Pop-Up Shop.com will spell, at each point, beautiful and carefully picked fashion by one of the top stylists in the country. Perniaspopupshop.com is a labor of love. The building of this business has had three distinct phases. The creation of the engine itself with the help of designers and programmers, the relationship building with the talent and suppliers, and finally the logistics back end, which has to work seamlessly to deliver quality brand value. In the initial stages we have 37 designers to create different styles of clothing and accessories. Sizes will be based on measurements supplied by Pernia herself and will be the same across the board. Select designers have created classic styles, which are considered as part of their signature collection. The website remains fresh with new styles coming in every month from every designer. Adding a personal touch to the site is the stylist’s own section titled ‘Pernia’s POV (Point of View)’ which models complete looks for the customers. These stylized looks bring in pieces from different designers available on the website, to encourage customers to make stylish choices. ‘How-to’ videos, packed with fashion and beauty tips go hand-in-hand to make the online shopping experience worthwhile. Over time we will scale up the structure and increase the number of designers as well as the styles.

perniaspopupshop.com

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About Ridhima

Experience

Retail Merchandiser

Education

Banasthali Vidyapith

CCS (Chaudhary Charan Singh)University

H.P. Children's Academy

Yale University

Find verified contacts for anyone on LinkedIn