Ridhi Shashangi
Strategy & Program Management @Meesho
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WORK HISTORY
Strategy & Program Management @Meesho
Bengaluru, IN
On-app and off-app discovery of Meesho mall (Branded products program of Meesho) Working closely with product, tech, DS, design and user growth teams on increasing view contribution of Meesho mall on Meesho’s app- Built and introduced horizontal feeds generating more views for Meesho mall on the app- Solved search for branded products on mall- Started social media awareness for Meesho mall for the first time- Created and executed an enhanced experience on app for Meesho mall transactors.Off-App Discovery- Building affiliate marketing for meesho mall from scratch from finding the right creator fit to scaling the program- Leading whatsapp and notification campaign to acquire new users and improve retention on meesho mall.
EDUCATION
Indian Institute of Management, Calcutta
Master of Business Administration - MBA
Good Shepherd Matriculation Higher Secondary School
School
Loyola-ICAM College of Engineering and Technology
Bachelor of Engineering, Electrical, Electronics and Communications Engineering
ABOUT RIDHI SHASHANGI
Strategy @ Meesho | Ex-Zomato | Nestlé ’21 | IIM Calcutta ’22 | ICAM | Loyola
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