Riddhi Bhanushali

About Riddhi Bhanushali

a digital marketing professional with a Master’s in Marketing from UT Dallas and a proven track record of driving measurable growth for global brands. My experience spans agency, higher education, and client-focused roles, where I’ve led multi-channel campaigns, managed $500K+ ad budgets, and optimized strategies across paid ads, SEO, content, and social media.Most recently, I managed end-to-end social campaigns for five clients, boosting engagement, generating leads, and launching paid ads that improved CTR by 15% and increased traffic by 45%. At Acture Media, I directed digital marketing strategy for 10+ international brands, building reporting frameworks and leading a 12-person team to deliver 3–4x ROAS and reduce CPA by 20%.I thrive at the intersection of creativity and analytics; whether that’s designing high-performing content, refining user experiences, or leveraging tools like Google Analytics, SEMrush, Salesforce, HubSpot, and Shopify to inform strategy. Recognized with a Rising Star Award, I bring a mix of innovation, leadership, and results-driven execution to every project.Let’s connect and explore how I can help craft impactful marketing strategies that drive growth and engagement.Marketing Skills: Paid Ads (Google, social media), CRM and Email Automation, Data & Analytics, SEO, Design, Content Creation,UI UX, Affiliate Marketing, Brand Development, Sales PromotionMarketing Automation Tools: Google Analytics, Adobe Analytics, Adobe Photoshop, Mailchimp, SEMrush, Salesforce, Moz,Hootsuite, WordPress, Zapier, SQL, HubSpot, Sprout, Tableau, Canva, Shopify, Wix, SharePointCertifications: Google Ads, Excel, Product Management, Digital Advertising, Digital Marketing

Experience

1. Marketing Outreach Specialist

   Community Dreams Foundation

   Jun 2025 — Present

   Established an integrated content and messaging framework across website, email, and social channels, improving brand consistency and contributing to a 25% increase in organic traffic• Implemented form-level conversion tracking and CRM-based audience segmentation, enabling targeted outreach campaigns that drove a 15% lift in event registrations and improved donor engagement

Education

• The University of Texas at Dallas

  Master of Science - MS, Marketing

• Mumbai University

  Bachelor's degree, Marketing

  2016 — 2019