Riddhi Bairagi
Content Strategist @Umamibrew
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WORK HISTORY
Content Strategist @Umamibrew
Delhi, IN
Social Media Content Strategy & Calendar ManagementPitch Deck CreationCompetitor ResearchCrafting Brand Language & Voice via Long From Content WritingCommunications for Sales Material (Product Brochures, Event Posters etc)Collaborating with the Creative Director for Campaign ideation
EDUCATION
Manipal Academy of Higher Education
Bachelor of Business Administration - BBA (Hons), Marketing
Step By Step High School, Jaipur
Secondary School Certificate (10th Grade)
Amity University
Senior Secondary Certificate (12th Grade), Science
ABOUT RIDDHI BAIRAGI
What\'s Upcycled Food? Are you tired of greenwashing? Does sustainability play a role in your purchase decisions?Hi! I\'m Riddhi, I\'m keen on learning how upcoming sustainable products are marketed to the masses, and how consumers react to it. My focus is on learning more about Upcycled Food and how the Indian Market adapts to it.With first-hand experience in creating social media marketing campaigns for small businesses, I\'ve learnt that it\'s crucial to connect with your audience empathetically. But what happens if your audience is already burnt out by all the messaging they receive from other brands? They look for uniqueness. Join me on my journey looking for unique ways that brands use to position themselves as the go-to sustainable brand in consumers\' minds!
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