Rico R.
Director, Digital Marketing – US Heme at Vertex Pharmaceuticals | Championing Digital HCP & Patient Experience | Founder & Advisor, MH3 | Global Digital Health Advocate
- Role
- Director, Digital Marketing Us Heme at Vertex Pharmaceuticals
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Rico R.
I’m a digital marketing leader with 25+ years of experience across life sciences, health tech, and global brand strategy. Currently, I lead digital marketing for the US Heme Business Unit at Vertex Pharmaceuticals, where I drive omnichannel engagement, digital transformation, and HCP/patient experience innovation—particularly in the cutting-edge space of cell and gene therapy.My passion lies in shaping the future of digital health—building inclusive, data-driven, and multilingual experiences that empower patients and providers. As the Founder & Advisor of MH3, I continue to champion mental health innovation and whole-being wellness.I’m focused on becoming fluent in Spanish and Dutch to support my long-term goal of becoming a global thought leader in digital patient and provider experience, as well as digital marketing within the pharmaceutical and biotech industries.I believe in the power of storytelling, analytics, and cross-functional collaboration to drive meaningful change. Let’s connect if you’re working at the intersection of digital health, HCP/patient engagement, and global strategy.
Experience
Director, Digital Marketing Us Heme
Feb 2025 — Present · Boston, MA, US
Lead digital strategy for the US Heme Business Unit, focusing on HCP and patient engagement across branded and unbranded campaigns.Drive innovation in digital patient and provider experience within the rapidly evolving field of cell and gene therapy.Own web and media analytics, audience creation, CRM optimization, and omnichannel performance.Serve as privacy champion and digital systems lead, ensuring compliance and innovation across platforms.Collaborate cross-functionally with brand, analytics, and global teams to align digital strategy with business goals.Champion digital transformation initiatives including tagging taxonomy, IVA development, and new media approvals.
Education
CVS Health/ RWU Executive Learning Series
Certificate, CEO Learning Program
Ball State University
MA, Biology
1998 — 2000
Taylor University
BA, Bio-Med
1994 — 1998
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