Rico Farmer

Head of Brand Marketing | Marketing Executive | Consumer, Marketplaces, B2C Growth | Brand and Creative Leader | Angel Investor and Startup Advisor

Role
Senior Director, Brand Marketing at Zillow
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Rico Farmer

I’m a brand storyteller at heart and an growth marketing leader by trade. I’ve helped reinvent the way homes are bought and sold, launched a new social network, grown products from 0 to 1B users, and turned Times Square into a giant pumpkin patch. I’m passionate about the intersection of cultural relevance, creative ambition, and business impact. My expertise spans brand marketing, integrated marketing, product marketing, brand strategy, and campaign development, always grounded in the customer and accountable to results.

Experience

  1. Senior Director, Brand Marketing

    Zillow

    Jul 2025 — Present

    I lead an award winning Brand Marketing team, inclusive of integrated campaign management, social media, partnerships, experiential, and creative. My team develops culturally impactful work for the brand that drives business results for both our B2C and B2B businesses.

Education

  • University of Notre Dame

    Marketing and Psychology

Skills

  • Product Development
  • Digital Marketing
  • Social Media
  • Integrated Brand Marketing
  • Product Marketing
  • Social Media Marketing
  • Google Analytics
  • Online Advertising
  • Digital Strategy
  • Management
  • Google Adwords
  • Marketing Strategy
  • Marketing
  • Experiential Events
  • Customer Service
  • Mobile Marketing
  • Brand Marketing
  • Web Analytics
  • Online Marketing

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Rico Farmer — Senior Director, Brand Marketing at Zillow in Chicago, IL, US | Unifers