Rico Farmer
Head of Brand Marketing | Marketing Executive | Consumer, Marketplaces, B2C Growth | Brand and Creative Leader | Angel Investor and Startup Advisor
- Role
- Senior Director, Brand Marketing at Zillow
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Rico Farmer
I’m a brand storyteller at heart and an growth marketing leader by trade. I’ve helped reinvent the way homes are bought and sold, launched a new social network, grown products from 0 to 1B users, and turned Times Square into a giant pumpkin patch. I’m passionate about the intersection of cultural relevance, creative ambition, and business impact. My expertise spans brand marketing, integrated marketing, product marketing, brand strategy, and campaign development, always grounded in the customer and accountable to results.
Experience
Senior Director, Brand Marketing
Jul 2025 — Present
I lead an award winning Brand Marketing team, inclusive of integrated campaign management, social media, partnerships, experiential, and creative. My team develops culturally impactful work for the brand that drives business results for both our B2C and B2B businesses.
Education
University of Notre Dame
Marketing and Psychology
Skills
- Product Development
- Digital Marketing
- Social Media
- Integrated Brand Marketing
- Product Marketing
- Social Media Marketing
- Google Analytics
- Online Advertising
- Digital Strategy
- Management
- Google Adwords
- Marketing Strategy
- Marketing
- Experiential Events
- Customer Service
- Mobile Marketing
- Brand Marketing
- Web Analytics
- Online Marketing
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