Rico B.
VP of Sales & Marketing @Pryme Radio Products
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WORK HISTORY
VP of Sales & Marketing @Pryme Radio Products
Brea, CA, US
Lead the strategic plan to achieve sales targets and expand the company’s customer base. Oversee sales and eCommerce teams, ensuring alignment with the company\'s overall business strategy.o Strategic Leadership: Develop and implement comprehensive sales strategies. Formulate and execute the eCommerce strategy focusing on customer acquisition, conversion, retention, and overall digital experience.o Sales Management: Lead and mentor the sales team to achieve sales targets and maximize revenue. Establish annual sales quotas and monitor performance metrics.o eCommerce Management: Oversee site operations, merchandising, marketing, and customer service. Optimize the online customer journey and manage the eCommerce budget.o Market Analysis and Expansion: Conduct market research and expand the company’s presence in new markets.o Customer Relationship Management: Develop strong relationships with key customers and partners. Implement CRM systems to manage customer interactions effectively.o Team Development: Recruit, hire, and develop top talent within the sales and eCommerce teams. Foster a culture of high performance and continuous improvement.
EDUCATION
California State University, Fullerton
Certificate, Professional Selling & Marketing
California State University, Fullerton
BBA
Kaplan University
BS, Criminal Justice
ABOUT RICO B.
Sales and eCommerce executive with more than 20 years of experience leading revenue growth across consumer goods and consumer electronics organizations through omnichannel retail, digital commerce, and global distribution networks.Throughout my career, I have built and scaled commercial strategies that connect product development, supply chain execution, and market expansion to deliver measurable growth. My leadership experience includes full P&L responsibility, developing go-to-market strategies, optimizing pricing and promotional investments, and leading high-performing sales and marketing teams.I have worked extensively with global manufacturing partners to commercialize consumer products and align sourcing, logistics, and demand planning with scalable revenue growth. My focus is on building disciplined commercial systems that strengthen distribution, improve margins, and create sustainable competitive advantage in highly competitive markets.Key areas of expertise include:• Revenue Growth & P&L Leadership• Omnichannel Sales Strategy (Retail, eCommerce, B2B)• Consumer Goods Commercialization• Pricing Strategy & Margin Optimization• National Retail & Distribution Partnerships• Global Supply Chain & Manufacturing Collaboration• Sales Organization Leadership & Performance ManagementCAREER HIGHLIGHTS• Vice President of Sales & Marketing – PRYME Radio Products: Leading enterprise revenue strategy across Amazon marketplaces, digital commerce platforms, national retail accounts, and global dealer networks.• Vice President / Director eCommerce Sales – Westfield Outdoors: Delivered 125% year‑over‑year Amazon revenue growth through marketplace expansion, private brand development, and optimized Vendor/Seller Central operations.• Vice President of eCommerce Sales – Crosslinks: Doubled annual revenue within one year while scaling marketplace operations across more than SKUs.• Director of Sales & Marketing – Kittrich Corporation: Founded and scaled eCommerce division achieving seven‑figure revenue in year one and sustained 200–300% annual growth.• Director of National Sales – Sangean America: Managed eight‑figure consumer electronics revenue while collaborating with OEM/ODM manufacturing partners and national retailers.I am passionate about building strong teams, strengthening strategic partnerships, and executing growth strategies that drive long-term business performance.
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