Ric Lee
Atlantic Packaging, The Most Technical Resource in Sustainable Packaging
- Role
- Stretch Sales and Marketing Director at Atlantic Packaging
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Ric Lee
Proven ability to successfully analyze critical business requirements, identify opportunities and develop and execute innovative and cost-effective solutions for a broad base of customers while increasing revenue and profits.Recruited and developed the two largest distribution channels in the stretch equipment industry.Delivered revenue and profit growth well above market average.Developed effective customer solutions based on extensive knowledge of both film and equipment technologies. Proven ability to communicate complex, differentiated solutions in a clear, concise and compelling way.Recruited, developed and retained high performance sales teams. Developed and executed strategies to help customers think differently about setting and holding the correct standards for stretch wrapping their products. Presented these concepts at industry conferences including 2014 and 2015 AMI Stretch and Shrink Film Conferences.Specialties: Channel Development Product DevelopmentSales ManagementStrategyCompetitive Analysis LeadershipNew Business Development Creative Problem SolvingLeading and managing national sales organizations.Sales trainingDevelop and Execute Strategies that drive desired resultsB2B Marketing experienceConsultative selling to C-level
Experience
Stretch Sales and Marketing Director
Jun 2016 — Present
Skills
- Inventory Management
- Business-to-Business (B2b)
- Pricing
- Key Account Development
- Business Strategy
- Key Account Management
- Account Management
- Supply Chain
- B2b
- International Sales
- Management
- Team Building
- Purchasing
- Trade Shows
- Budgets
- Competitive Analysis
- Contract Negotiation
- Selling
- Strategic Planning
- Packaging Design
- Sales Management
- Negotiation
- Sales
- Forecasting
- Continuous Improvement
- Product Marketing
- Solution Selling
- Strategy
- Operations Management
- Manufacturing
- Marketing
- Product Development
- Lean Manufacturing
- Business Development
- Logistics
- New Business Development
- Leadership
- Cross-Functional Team Leadership
- Packaging
- Marketing Strategy
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