Ricky Kim

Role: Senior Business Intelligence Lead at Channel Factory
Location: Brooklyn, NY, US
LinkedIn followers: 500 followers

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About Ricky Kim

Mathematics graduate with a passion for problem solving, great design, and quality…

Experience

Senior Business Intelligence Lead
Channel Factory
Apr 2023 — Present

Skills

Research
Teamwork
Photoshop
Graphic Design
Microsoft Word
Social Media
Facebook
Event Planning
Data Analysis
Statistics
Korean
Microsoft Office
Public Speaking
Microsoft Excel
Illustrator
Leadership
Mathematics
Customer Service
Powerpoint

Contact information

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Work email
•••••@channelfactory.com
Personal email
•••••@•••••.com
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Current company

Channel Factory

Advertising Services · 827 employees · Founded 2010 · City Of Industry, California, United States

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.

channelfactory.com

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About Ricky Kim

Experience

Senior Business Intelligence Lead

Skills

Find verified contacts for anyone on LinkedIn