Ricky Gupta
Director, Digital @dentsu
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WORK HISTORY
Director, Digital @dentsu
Toronto, ON, CA
EDUCATION
University of Mumbai
Bachelor’s Degree, Business Administration and Management, General
University of Mumbai
Master’s Degree, Finance and Financial Management Services
ABOUT RICKY GUPTA
Strategic Media Innovator and Brand Builder with over a decade of experience in advertising, media planning, retail and performance marketing—backed by a unique grounding in banking and trade finance that lends a strong financial acumen shaped by an early career. Seasoned in ideating and executing innovative media campaigns that fuel measurable brand growth and drive business impact. Highlights include: • Currently spearheading Uber’s tech vertical media account—transformative, fun, and strategically complex. • Led digital strategy and investment for WestJet, delivering robust ROI over 2.5 years. • Played a pivotal role in strategy & planning during the launch of Ford’s 2020 F-150 media campaign. • Captured six industry awards in 2017 18 for creative, business-driven media innovations—authoring compelling cases for award submissions and AV films for storytelling, with a >30% conversion rate from entry to win.
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