Ricky Potter
Snr Fp & a Manager Ground Transport Business Unit Booking Com Trips Bu @Booking.com
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WORK HISTORY
Snr Fp & a Manager Ground Transport Business Unit Booking Com Trips Bu @Booking.com
Manchester, GB
Head of FP & A Business Partnering for the Ground Transport Business Unit (multi billion £ revenue), accountable for financial planning, forecasting, and performance management. A strategic partner to senior leadership, delivering actionable insights to drive value creation at a contribution margin level. Leading a team of ten finance professionals, fostering strong business partnering capabilities and a performance-driven culture.Key Responsibilities and Impact:* Partner directly with senior executives across Commercial, Product, & Operations functions to align financial strategy with business objectives.* Lead development of 3-year strategic financial plans scaling product initiatives to support continued growth ahead of market.* Align FP & A tooling and processes with Amsterdam headquarters, improving forecast alignment and planning cycle efficiency.* Designed & implemented structured FP & A career framework, strengthening capability development & succession planning across the function.
EDUCATION
Kaplan Financial Manchester
ACCA
East Lancs Institute of HE
Computer Science
ABOUT RICKY POTTER
Strategic FP & A leader with 15+ years’ experience driving financial planning, performance optimisation and long-range strategy across complex international businesses. Leadership Team member in Booking.com’s Ground Transport division, leading financial planning of a multi billion £ revenue business unit, accelerating revenue growth, optimising costs, and enhancing EBITDA. Proven track record in building FP & A functions, leading teams of 10+, and embedding data-driven financial decision-making across commercial and operational environments.
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