Ricky Perez
National Director of Sales @Premium Blend Cocktails
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WORK HISTORY
National Director of Sales @Premium Blend Cocktails
Miami, FL, US
Responsible for leading and executing the national sales strategy for Premium Blend. Drive revenue growth, manage distributor and key account relationships in the United States. Manage pricing, promotions, forecasts, and go-to-market initiatives. Lead, mentor, and manage regional and field sales teams to exceed revenue targets.
EDUCATION
Florida International University
Bachelor of Business Administration (B.B.A.), Management & International Business
Florida International University
B.A, International Business and Management
ABOUT RICKY PEREZ
Senior Beverage & Foodservice Sales Executive with 20+ years of leadership experience driving multimillion-dollar growth across spirits, wine, and foods ervice markets. Proven record of building high-performing sales teams, expanding Off & On-Premise (Food Service) channels, and delivering strong ROI for top brands including Bacardi, Brown-Forman, Gallo, Red Bull, Proximo and Royal Cup Coffee, Adept at distributor management, strategic planning, P&L management, new product launches, and brand positioning across diverse markets.Core Competencies•Off & On-Premise (Food Service) Channel Expansion | Strategic Sales Leadership | National & Regional Account Management•P&L Oversight & Budget Management | Team Development & Coaching | Brand Launch & Market Penetration•Distributor Pricing | Planning | Incentives | Programming•Supplier Partnerships | Distribution Growth•Multilingual Communication (English, Spanish, Portuguese)
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