Rick Wiener
Media Director at Allebach Communications
- Role
- Media Director at Allebach Communications
- Location
- Allentown, PA, US
- LinkedIn followers
- 500 followers
About Rick Wiener
Seasoned Media Professional who has worked both at some of the biggest media agencies in New York as well as smaller Regional agencies. Accounts that I have worked on, both Regional and National, include Audi, Dodge, Subaru, & Lincoln/Mercury automotive, Fox Chase Cancer Center, Susquehanna Bank,Trane/American Standard HVAC, and The Miller Brewing Company. Was the lead on all agency communication with each of the clients, having worked on writing and presenting all annual media plans,competitive reports,strategic media plan revisions,sponsorship evaluations, and weekly status reports.I have managed a group of up to 15 members and worked with them in the development and day to day maintenance of media buys and budgets. I have planned, negotiated, and recommended usage of all media types to my clients with recent increases in digital spending (both Search and Display).Specialties: Regional relations with dealer or distributors Ad Club groups/associations. Establishing marketing objectives and strategiesManaging many accounts simultaneouslySponsorship Negotiations (including Sports packages)Problem Solving
Experience
Media Director
Sep 2016 — Present · Souderton, PA, US
Education
Hofstra University
Bachelor, Marketing
1986 — 1989
Skills
- Integrated Marketing
- Outdoor Advertising
- Digital Media
- Crm
- Strategy
- Creative Direction
- Sports Marketing
- Digital Marketing
- Marketing
- Digital Strategy
- Media Planning
- Online Advertising
- SEO
- Account Management
- Advertising
- Sem
- Media Buying
- Lead Generation
- Marketing Management
- Sponsorship
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