Rick Verbanas

About Rick Verbanas

Creative and driven marketing professional with more than twenty years of agency and independent marketing experience delivering innovative and strategic marketing solutions to companies of all sizes and in a variety of industries. A proven self-starter who excels in a fast-paced environment, has hands-on experience in building and communicating marketing strategies that support business strategy for both B2B and B2C. A well-rounded leader who understands functional interplay by virtue of having worked in multiple functional areas.Managed thousands of marketing and advertising campaigns that include digital (social media, paid search, display, vendor platforms, etc.) as well as television, radio, newspapers, magazines, public relations, and more. In addition, launched two businesses, which were ultimately sold to the competition. Skills include:Marketing Strategies Team ManagementProject ManagementDigital MarketingBrand DevelopmentDatabase Marketing Business DevelopmentCRM Solutions Web E-Commerce Management Search Engine Marketing (SEM)Advertising Radio & TV ProductionOOH & Print ProductionPromotions & Events Public Relations Social MediaCopywritingMerchandising Training & DevelopmentVendor Management

Experience

1. Associate Director, Customer Experience Planning & Optimization

   Novartis

   Oct 2022 — Present · East Hanover, NJ, US

Education

• Salesianum Catholic High School

  H.S., College Prep, Mass Communication

• The University of Alabama

  Communication

• Rutgers University

  Mini-MBA, Digital Marketing

• University of Delaware

  B.A, Communication

Skills

• Marketing Strategy
• Social Media
• Small Business Development
• Online Advertising
• Database Marketing
• Marketing
• SEO
• Integrated Marketing
• Management
• Purchasing
• Digital Project Management
• Business Development
• Digital Marketing
• Blogging
• Vendor Management
• Start-Up Consulting
• Crm Software
• Marketing Communications
• Online Marketing
• Guerrilla Marketing
• Leadership
• Public Speaking
• Customer Relationship Management (Crm)
• Strategy
• E-Commerce
• Multimedia Project Management
• Direct Marketing
• Trade Shows
• Project Management
• Account Management
• Crm
• Employee Training
• Event Management
• Sem
• Event Planning
• Customer Loyalty
• Training & Development
• Marketing Management
• Email Marketing
• Public Relations