Rick Robinette
Nutraceutical Sales, Marketing, & Operations Executive
- Role
- Business Development Manager at Natural Alternatives International, Inc.
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Rick Robinette
Dynamic senior executive with over 30 years of experience specializing in consumer-packaged goods within the Nutraceutical Industry. A solution-focused professional with a proven track record of developing and implementing unique go-to-market strategies to capitalize on opportunities and maximize shareholder value. Channel expertise includes Food, Drug, Mass Merchandisers, Clubs, Natural Products, Sports Nutrition, Ecommerce, Military, Beauty Care, and Direct to Consumer classes of trade throughout North America.Specialties: Business development strategies, product development, brand management, fact-based sales strategies, team building, broker management, start-ups, acquisitions, restructuring & organizational development, contract negotiations, operations management, budgeting & forecasting, financial management, and operations management.
Experience
Business Development Manager
Natural Alternatives International, Inc.
Sep 2025 — Present · Carlsbad, CA, US
Today, I am very excited to announce that I have joined the Business Development Team at Natural Alternatives International, Inc. in Carlsbad, CA. Over the course of my life-long career in the Nutraceutical Industry, I’ve had the privilege of working with many high-quality contract manufacturers, however NAI sets the industry standards of excellence! NAI offers state-of-the-art on-site R&D, formulation, flavoring, and global ingredient sourcing for encapsulation, tableting, and powder supplements, all supported with full in-house laboratory services. Our wide range of turnkey packaging solutions include gusset bags, stick packs, pouches, bottles, tubs, and custom kitting to support your product distribution channels. Please visit our website to see all of our capabilities and extensive list of industry If you’re looking for an innovative contract manufacturing partner that you can rely on, please reach out to me at R••••••••@nai-online.com or 71••••••62.
Education
California State University-Dominguez Hills
Bachelor's degree, Computer Information Systems
1992 — 1994
El Camino College
Associate of Science - AS, Business Administration and Management, General
1990 — 1992
Skills
- Sales Management
- Direct to Consumer
- Business Development
- Direct Marketing
- Forecasting
- Brand Development
- New Business Development
- Regulatory Affairs
- Team Leadership
- Strategic Planning
- P&L Management
- Account Management
- Sales Operations
- Retail Sales
- Brand Management
- Marketing Strategy
- Sales
- Leadership
- Product Development
- Management
- Team Building
- Marketing
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