Rick Ripplinger

About Rick Ripplinger

I am continually learning and listening to business challenges to expose insights that can be shared and bring people together. The best situation is when I can enable others to spark a customer vision that leads to growth and ultimately builds trust in a brand.Driving customer-validated insights can influence agendas for events and other activities that create interest in a unique point of view. Sustaining a customer conversation requires a well-defined online and offline customer communication platform, optimized for how, when, and where target audiences consume knowledge.I ensure that all customer-facing teams (executives, engineering, sales, marketing, services, and support) understand thought leadership insights and can utilize them to create impactful engagements with their customers. All of these elements, correctly implemented, produce a strategic program for authentic customer relationships that generate results.Specialties- Respected marketing expert skilled in targeted research and presenting unique insights that support positive outcomes- Able to understand strategies and develop relevant scenarios that resonate with target audiences- A proven track record of connecting program goals with a diverse range of external and internal stakeholders- Successful in managing complex programs from strategy through to implementation- Develops annual marketing plans utilizing press relations, analyst meetings, articles, blogs, social media, newsletters, and email channels to positively influence customer actions- Use optimized data with artificial intelligence platforms to conceptualize successful customer experiences

Experience

1. i\'m so Proud to be Part of the Thought Leadership Team at Cisco for Winning the Top Award in our Category, the Itsma Diamond Award for Marketing Excel

   Cisco

   Present

Education

• University of Phoenix

  MBA, Business Administration and Management, General

• San José State University

  B.S. Marketing, Business

Skills

• Professional Services
• Channel
• Business Alliances
• Multi-Channel Marketing
• Cross-Functional Team Leadership
• Strategic Partnerships
• Strategic Communications
• Thought Leadership
• Software as a Service (Saas)
• Marketing
• Product Marketing
• Leadership
• Program Management
• Management
• Go-to-Market Strategy
• Solution Selling
• Strategy
• Messaging