Rick Radermacher
Managing Partner @Crabb Radermacher
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WORK HISTORY
Managing Partner @Crabb Radermacher
Atlanta, GA, US
C+R is a nearly 14-year-old Atlanta-based communications \"agency,\" specializing in Brand and Marketing Strategy, Advertising and Marketing Communications Consulting. Our approach is simple:We believe an agency should listen more than it speaks.It shouldn’t be arrogant, dramatic or precious.And it should keep the promises it makes.We\'ve always been reluctant to call ourselves an \"agency,\" because we\'ve seen how a lot of agencies treat their clients these days. We prefer to do things a little differently. We engage at the senior levels with companies to provide marketing consulting and communications strategy. Then we actually implement the tactics we recommend. On strategy. On time. On budget. Simple.
EDUCATION
Duquesne University
BA Journalism, Journalism, Public Relations, minor in Marketing
ABOUT RICK RADERMACHER
Creative-driven Marketing/Brand Communications professional, who has developed research-supported, strategically-focused communications that people remember and talk about. Can manage complexity and chaos with strong leadership and team-building skills. Combined client-side/agency pedigree fosters understanding and respect for both corporate and agency processes and personalities, plus the ability to develop trust and consensus. Strong writing/editing skills. Multi-tasker, good sense of humor, relatively ego-free. Willing to consult for and teach the MarCom-phobic. Specialties: Marketing communications strategy, branding, advertising (consumer, business-to-business, retail), direct marketing, collateral development, account management, agency management (both from the agency side and the client side), writing/editing, new business development, revenue growth, and new agency search consulting (for companies).
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