Rick Marshall

Managing Director @Directionality Ltd

Directionality provides sales and channel transformation services enabling B2B IT vendors to increase revenues, improve sales margins and gain market share.We typically engage in 3 areas:STRATEGY - enabling you to set clear direction and approach at a business, line of business or functional level. PROPOSITION - enabling you to sharpen your value proposition and establish best practice for identifying, progressing and closing business opportunities. EXECUTION - improving your sales and channel teams ability to deliver by enabling them to consistently convert more opportunities at greater value and higher margin.We achieve the above by applying proven practices, programs, training and mentoring that sharpen your go-to-market operation, address common business challenges and enable you to win more profitable business.