Rick Kneifl
Area Marketing Manager | Hyatt Hotels - Andaz West Hollywood & The Shay
- Role
- Area Marketing Manager Hyatt Hotels - Andaz West Hollywood & the Shay at Hyatt
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Rick Kneifl
I\'m currently wearing multiple hats at The Shay in Culver City, serving as the Marketing…
Experience
Area Marketing Manager Hyatt Hotels - Andaz West Hollywood & the Shay
Sep 2025 — Present · Los Angeles, CA, US
Lead area-wide marketing strategy for two flagship Hyatt properties in Los Angeles, overseeing branding, digital marketing, content creation, partnerships, and community engagement.• Drive integrated campaigns across paid media, SEO, PR, and social channels to maximize visibility, occupancy, and revenue performance.• Partner with the José Andrés Group and on-property F&B outlets to align marketing activations with culinary and lifestyle initiatives.• Manage creative production including photography, video, design, and collateral development to ensure brand consistency across digital and print touchpoints.• Collaborate with cross-functional teams (Sales, Revenue, Operations) to develop demand-driving promotions, packages, and activations.• Represent Hyatt in local community and media partnerships, positioning both hotels as lifestyle anchors in Culver City and West Hollywood.• Oversee agency relationships (PR, digital, influencer) to optimize ROI and ensure strategic alignment with Hyatt’s brand voice.Key Achievements:• Instrumental in shaping The Shay’s brand identity from pre-opening through year three, establishing it as the #1 hotel in Culver City on Tripadvisor.• Successfully expanded scope to dual-property leadership, guiding cohesive marketing strategies while tailoring positioning for unique neighborhood audiences.• Consistently deliver measurable growth in media coverage, digital engagement, and guest awareness through storytelling-driven campaigns.
Education
Wayne State College
BS, Graphic Design
Skills
- Indesign
- Illustrator
- Microsoft Word
- Final Cut Pro
- Team Building
- Adobe Illustrator
- Powerpoint
- Mac
- Entertainment
- Microsoft Office
- Graphics
- Social Networking
- Adobe Creative Suite
- Customer Service
- Photography
- Layout
- Nonprofits
- After Effects
- Photoshop
- Window Displays
- Acting
- Logo Design
- Graphic Design
- Fine Art
- Social Media
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