Rick Heffernan

About Rick Heffernan

I like to help solve the kinds of problems that have been there for a while but haven\'t been addressed yet, or problems that others didn\'t know existed.I love the challenge of working in a complex environment, insurance is highly regulated, important to our economy, and played on a very large scale. For customers, insurance can be seen as a necessary evil until that terrible day they need it most. This is inherently the Customer Experience challenge that inspires me. I enjoy the challenge of working with diverse people. I love the work of aligning people around a common vision and the cause that guides me.I like to say, fall in love with the hike, not the mountain top. There will always be new peaks to climb and when you get there, you will have another one that is higher. When you really love the hike, the day-to-day work that it takes to get to the peak is not seen as something you HAVE to do, it\'s something you GET to do. The coaching, the teaching, the learning, the listening, the hard days, and the rewards. Every step of the hike is important, none of it is a waste.I am a vulnerable leader and bring the real me to the office every day, I expect those around me to do the same.I believe that if you hire people with great potential, you put them in situations where they can align their own passions with the needs of the company, and you surround them with a team that truly cares about the success of the group over any individual, there will be no limits for what that team can accomplish.People want to work for leaders who care for them first as people, not for what they can do for them. I try to take the time to invest in people personally and get to know them so that I might be able to help align them to work or position their work around what inspires them.

Experience

1. Vice President, Experiences & Marketing, Bond & Specialty Insurance

   Travelers

   Jul 2025 — Present · Hartford, CT, US

   Leading the marketing and experience strategy for Travelers’ Bond & Specialty Insurance business, with a focus on driving profitable growth, strengthening brand presence, and elevating customer and agent experiences.Key areas of responsibility include- Developing and executing integrated marketing strategies to support growth in core and emerging markets- Advancing customer and agent experience initiatives to create differentiated value- Leveraging insights, data, and technology to optimize engagement and outcomes- Building and leading a high-performing team focused on collaboration, innovation, and measurable impact.

Education

• Syracuse University

  Aerospace Engineering

  1992 — 1994

• Rhode Island College

  Computer Information Systems

Skills

• Digital Marketing
• Visionary
• Ppc
• Email Marketing
• Cross Channel Marketing
• Sem
• Multi-Channel Marketing
• Social Media Marketing
• Continuous Improvement
• Web Development
• Sales
• SEO
• Display Advertising
• Passion for Technology
• Data Analytics
• Marketing Strategy
• Sales Management
• Website Development
• Web Design
• Strategy
• E-Commerce
• E-Business
• Demand Side Platform
• Entrepreneurship
• Rtb
• Action Oriented
• Digital Strategy
• Social Media
• Strategic Partnerships
• Sales Management Coaching
• Google Analytics
• Mobile Marketing
• Entrepreneur
• Direct Marketing
• Team Leadership
• Contract Negotiation
• User Interface Design
• Online Advertising
• Online Marketing
• Database Design