Rick Genett

About Rick Genett

I have 15+ years experience in e-commerce, order management, digital marketing and digital lead generation. I’m an experienced leader of both large and small teams in e-commerce, digital marketing, design and technology. I have a deep background in B2B direct, B2B indirect and B2B marketplace e-commerce models.

Experience

1. Senior Director, Product Management - B2b Marketplaces

   FICO®

   Jul 2024 — Present

   Oversee product management for various elements of the FICO Platform including-Platform Marketplace: Lead all aspects of CX and roadmap for all client and partner facing features from storefront and catalog capabilities to fulfillment, support and partner self service tools-Platform Partner API Onboarding: Oversee standards for partners onboarding and certifying their APIs for use on FICO Platform including onboaring workflow, API validation, testing and publishing on the marketplace-Platform Billing & Usage Console: Lead product roadmap and business process definition for the new FICO Platform Billing and Usage Console. This console and its back-stage features support the full client usage lifecycle from metering, rating and billing to front end dashboard visualizations

Education

• Iona University

  B.A., Mass Communications

  1999 — 2003

• Iona University

  MBA, Information Systems

  2007 — 2010

Skills

• Web Analytics
• B2b
• Strategy
• E-Commerce
• Pre-Sales Consultancy
• Digital Marketing
• Marketing Automation
• SEO
• Lead Management
• Marketing
• Web Design
• Demand Generation
• Search Engine Optimization
• Corporate Communications
• Sem
• Web Marketing
• Analytics