Rick Fuerman
- Role
- Director, Head of Dcio Marketing at Hartford Funds
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Rick Fuerman
Content & Campaign Creation | Audience Segmentation | Demand Generation | Practice…
Experience
Director, Head of Dcio Marketing
Nov 2019 — Present · Philadelphia, PA, US
Responsible for developing and executing strategic marketing campaigns to promote practice management, thought leadership, research, products and solutions to build awareness of DCIO capabilities and drive the growth of our retirement business through financial professionals, plan sponsors and TPAs• Utilize data-driven strategies to segment audiences, extract insights, measure effectiveness, and refine messaging against KPIs.• Foster strong relationships and collaboration with sales teams, national accounts, product management, and business partners.• Design and execute integrated marketing campaigns targeting specific client segments.• Conduct thorough market research and analysis to identify customer needs, track market trends, and assess the competitive landscape. Apply these insights to shape effective marketing strategies.• Produce engaging and impactful marketing content and campaigns, spanning website copy, blog posts, white papers, case studies, and sales collateral. Execute distribution across diverse channels, including digital, social media, print, events, and other relevant platforms.Please note that current regulatory policy does not allow me to receive endorsements of skills & expertise. All investments are subject to risk, including possible loss of principal. Rick Fuerman is a registered representative of Hartford Funds Distributors, LLC. 690 Lee Road Wayne, PA 19087.
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