Rick Burchfield
Performance marketing “why” guy 🧐 Digital strategy FAFO specialist 🧪 Professional patient-provider matchmaker 🤝 Helping healthcare marketers prepare for hyperscale 🚀
- Role
- Group Account Director Digital Strategy at Cardinal Digital Marketing
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Rick Burchfield
Hi! I’m Rick Burchfield, an Atlanta-based performance marketing and digital strategy professional, adept at data-driven decision-making, audience development, and channel-specific optimizations to achieve ROI-positive marketing outcomes.As a digital marketing leader with 12+ years of experience, I’ve developed skills in driving lead generation, digital strategy, and multi-channel campaign execution for clients and stakeholder across multiple brand industries. I have proven success designing full-funnel campaigns with multi-million-dollar budgets, optimizing marketing performance, and leading high-impact, cross-functional teams, with expertise in areas such as Paid Search, Paid Social, SEO, CRO, and Email marketing.
Experience
Group Account Director Digital Strategy
Jun 2025 — Present · Atlanta, GA, US
As Group Account Director, I lead client success and digital strategy for high-growth healthcare partners—from multi-location provider groups to digital health innovators—delivering performance marketing strategies that drive measurable patient acquisition results and positive ROI outcomes.My role spans full-funnel oversight of digital campaigns across SEO, PPC, paid social, and conversion rate optimization (CRO), guided by applied analytics and data intelligence, working cross-functionally with creative, media, and data ops teams to turn complex marketing goals into scalable growth strategies aligned with each client’s unique objectives.
Education
Georgetown University
Master of Professional Studies - MPS, Sports Industry Management, Digital Marketing
2012 — 2013
University of Kentucky
Bachelor of Arts - BA, Communication and Media Studies
2011 — 2012
University of Kentucky
Bachelor of Arts - BA, Journalism
2007 — 2011
Savannah College of Art and Design
Master of Arts - MA, Creative Business Leadership
2020 — 2022
Skills
- Editing
- Public Relations
- Proofreading
- Media Relations
- Sports Management
- Sports Communication
- Interpersonal Communication Abilities
- Web Development
- Final Cut Pro
- New Media
- Press Releases
- Television
- Event Planning
- Microsoft Office
- Marketing Communications
- Front-End Design
- B2b
- News Packages
- Project Planning
- Project Management
- Social Media
- Sports Marketing
- Powerpoint
- Brand Development
- Photoshop
- Broadcast
- Blogging
- New Business Development
- Producing
- Consulting
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