Rick Borucki
Manager, Paid Search/Shopping at Transamerican Auto Parts/Wheel Pros
- Role
- Manager, Shopping Pla at Transamerican Auto Parts
- Location
- Long Beach, CA, US
- LinkedIn followers
- 500 followers
About Rick Borucki
Digital Marketing professional with proven ability to develop and deliver successful, creative, and profitable strategies.Successful driver of merchandising, marketing and promotional campaigns from concept to execution, reporting, analysis and action. Creative and budget conscious developer and manager of online and offline marketing initiatives, delivering cohesive and effective campaigns to maximize profitability.Specialties: Strategic Marketing • SEO/SEM Optimization • Digital Advertising Development • Vendor Relations • Forecasting • Website Planning & Optimization • Business Development • Affiliate Marketing • Email Management • Cost/Campaign Management • A/B Testing/Analysis • User Acquisition & Retention • Google, Bing, Yahoo, Facebook, Twitter, LinkedIn Campaign Management • Reporting/Analysis • CRM Management • Social Media Marketing • Profit Maximization • Market Evaluation • Search Engine Marketing & Optimization • Direct Mail • P&L Planning & Budgeting • e-Commerce • Print • Retail B-to-B/B-to-C • Customer/Lead Acquisition & Retention
Experience
Manager, Shopping Pla
Jan 2017 — Present
Education
Western Michigan University
BA, Marketing, Communications
Skills
- Google Analytics
- Marketing Strategy
- Direct Sales
- Direct Mail
- Social Networking
- Brand Awareness
- E-Commerce SEO
- B-2-C
- Marketing
- Display Advertising
- Strategy
- E-Commerce
- Marketing Management
- Sales
- Bing
- B-2-B
- Email Marketing
- Affiliate Marketing
- Ppc
- Google Adwords
- Digital Strategy
- Competitive Analysis
- B2b
- Direct Marketing
- Business Development
- Digital Marketing
- P&L Management
- Product Management
- Analytics
- Business Strategy
- Mobile Marketing
- Management
- Consumer Behaviour
- Social Media Marketing
- Blog Marketing
- Strategic Partnerships
- Partner Management
- Web Analytics
- Online Advertising
- Sem
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