Rickart Hepburn
Vice President, Global Sponsorship Commercialization Strategic Events Business Operations @Salesforce
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WORK HISTORY
Vice President, Global Sponsorship Commercialization Strategic Events Business Operations @Salesforce
Santa Barbara, CA, US
Lead global sponsorship commercialization and business operations for Salesforce’s Strategic Events team, including Dreamforce and World Tours.Oversee sponsorship strategy and revenue across 50+ events globally.Lead planning, analytics, financial modeling, and workforce planning for the organization.
EDUCATION
Bishop's University
BBA, Double Major: Marketing, Management. Minor: Economics
ABOUT RICKART HEPBURN
Rickart leads global sponsorship commercialization and business operations for Salesforce’s Strategic Events organization, including flagship programs such as Dreamforce and World Tours.He focuses on transforming live experiences into scalable partnership platforms—developing sponsorship products, pricing strategies, and go-to-market models that connect global brands with influential audiences through executive programming, content, and premium hospitality experiences.Rickart oversees sponsorship strategy and revenue across a portfolio of 50+ events annually, while also leading planning, analytics, financial modeling, and workforce strategy that support Salesforce’s global Strategic Events organization.Previously at Wasserman, he advised major sports and entertainment rightsholders on sponsorship strategy, monetization frameworks, asset architecture, and valuation, helping organizations maximize the commercial impact of their live programming and brand partnerships.His work centers on bringing enterprise-grade commercial rigor and premium experience strategy to modern partnership platforms across global events.
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