Rick Unruh
Chief Strategist @Transformation Craft
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WORK HISTORY
Chief Strategist @Transformation Craft
Chief Strategist at Transformation CraftI\'m designing the future of organizational transformation consulting at Transformation Craft, where we help organizations execute change that actually sticks.My Focus:As Chief Strategist, I\'m responsible for creating consulting services, coaching programs, training content, and strategic tools that position Transformation Craft as a leading voice in holistic organizational change.What We Do Differently:Transformation Craft developed CRAFT—a framework addressing five interconnected fundamentals: Culture, Relationships (Trust, Respect, Commitment & Communication), Acceptance, Focus, and Trajectory. Unlike consultants who treat symptoms in isolation, we recognize that sustainable transformation requires simultaneous attention to the human, strategic, and operational dimensions of business.Our delivery model: Top-Down for Understanding, Bottom-Up for Execution—engaging leadership for alignment while empowering teams at every level to drive implementation.Why This Matters:Organizations don\'t fail from lack of vision—they fail from inability to execute. They struggle with culture clash, change resistance, strategic drift, conflicting metrics, and doing too much of the wrong things. We help leaders stop what doesn\'t work and focus relentlessly on what drives results.My Work:Designing modular consulting services across all CRAFT fundamentalsDeveloping coaching methodologies and training curriculaCreating frameworks, assessments, and toolsBuilding thought leadership contentPositioning Transformation Craft as the firm organizations trust when transformation must succeedWhile we bring deep expertise in AI and digital transformation, our approach works enterprise-wide—because lasting change transcends any single department.
EDUCATION
Washington State University
Bachelor of Science, Architecture & Engineering
Denver Technical College
M. Sc.
ABOUT RICK UNRUH
I used to believe success was about managing projects—hitting deadlines, staying on budget, keeping operations running smoothly.Then I learned the truth: projects don’t fail because of plans.They fail because of people.That realization changed the course of my career.After years in boardrooms and enterprise environments, I began looking beyond systems and processes to the human behaviors driving them. I saw how communication, trust, and alignment determined whether strategies succeeded—or stalled.My natural strengths as a communicator, connector, and visionary led me to shift from managing outcomes to developing the people behind them. That shift opened the door to coaching, leadership development, and strategic planning—and I’ve been unlocking human potential ever since.Today, I help organizations decode human behavior so leaders can inspire, teams can thrive, and businesses can grow.Using scientifically validated assessments and practical coaching tools, I act as a behavioral GPS—helping people understand how they think, communicate, and collaborate for measurable results.My work spans:Leadership and executive coachingTeam development and alignmentStrategic planning and organizational growthHiring and behavioral fitThe results are tangible: engaged employees drive 23% higher profitability, 18% greater productivity, and 35% stronger team performance.But numbers only tell part of the story.True transformation happens when leaders see their business as an interconnected system—and make decisions with purpose.The potential is already within your people.The question is: are you ready to unlock it?
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