Rick Tolman

About Rick Tolman

Results-driven growth and performance leader with 24+ years of experience building and scaling revenue-generating digital engines for global brands, including Salesforce, Sony, Adobe, Ancestry.com, Pluralsight,and Domo. Pioneers AI-driven digital transformations that modernize and convert marketing organizations to profit centers combining sophisticated digital marketing, advanced data science, and cohesive brand-to-demand performance-driven strategies that accelerate acquisition, engagement, and brand affinity at scale.Specializes in building innovative, scalable digital architectures that integrate audience insights with multi-channel customer journeys to connect global audiences, improve efficiency, and accelerate business impact. A strategic leader adept in aligning global stakeholders, inspiring high-performance cultures, advancing digital capabilities, and driving enterprise-wide transformation.Rick is a proud Māori from the Ngāti Toa tribe of New Zealand, husband, father of 4 daughters, tech investor, board member, and philanthropic cultural leader dedicated to creating pathways for Indigenous and underrepresented minorities to enter and thrive in technology careers. Expertise : Growth & Performance Leadership - providing strategic vision and operational excellence to unify brand and demand marketing, transforming marketing into a high-performing revenue driver Customer-Centric Marketing Frameworks - comprehensive full-funnel, brand-to-demand strategies, AI-powered personalization, website optimization, UX, audience segmentation, localization, and continuous experimentation Digital Marketing Centers of Excellence - orchestrates in-house engineering, automation platforms, global agencies, and media partners to execute high-impact across SEO, SEM, programmatic, CTV, DCP, and traditional channels Sophisticated Investment Modeling - engineers ML- enhanced analytics, marketing mix modeling multi-touch attribution (MTA), with persistent, on-demand performance dashboards optimizing marketing spend at the speed of the business Culture of Trust and Performance : Highly effective operator that builds and inspires an accountable, diverse, results-driven team that drives executive alignment and stakeholder confidence

Experience

1. Vice President of Global Media

   HP

   Aug 2025 — Present

Education

• Brigham Young University

  BA, International Business

  1994 — 2000

Skills

• Software as a Service (Saas)
• Digital Marketing
• Ppc
• Email Marketing
• Web Analytics
• Html
• Team Building
• Cross Channel Marketing
• Sem
• Competitive Analysis
• Css
• E-Commerce
• Demand Generation
• Online Advertising
• Web Marketing
• Go-to-Market Strategy
• Product Marketing
• Marketing
• Google Analytics
• Saas
• Mobile Marketing
• A/B Testing
• Javascript
• Html 5
• Compliance
• Kpi Dashboards
• Sales Enablement
• Google Adwords
• Affiliate Marketing
• Adobe Creative Suite
• User Experience
• Competitive Intelligence
• Pricing Strategy
• Conversion Optimization
• Omniture
• Product Management
• Landing Page Optimization
• Cloud Computing
• Online Marketing
• Lead Generation