Rick Seibold
Founding Partner, Initiator
- Role
- Founding Partner at Initiator
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Rick Seibold
Specialties: Creating need-based platforms that have what we call \"Grip\"- broad needs that have both the context and specificity that make them both unique and highly relevant to consumers, which consistently leads to winning positionings and new product ideas.
Experience
Founding Partner
Nov 2003 — Present
At Initiator, we use our unique SOAR process to create need-based platforms that have broad appeal, are highly unique, and ownable to the brand. As a result, we consistently deliver business-building positonings and new product ideas
Education
Whitman College
BA, Economics, Math
1976 — 1980
The University of Chicago Booth School of Business
MBA, Marketing & Finance
1983 — 1984
Skills
- Brand Development
- Segmentation
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Marketing Strategy
- Entrepreneurship
- Marketing Management
- Strategy
- Product Marketing
- Product Innovation
- Sales
- Direct Marketing
- Strategic Partnerships
- P&L Management
- Advertising
- Market Research
- Consumer Products
- Customer Insight
- Marketing Research
- Product Development
- Business Development
- Leadership
- Competitive Analysis
- Start-Ups
- Marketing
- Management
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