Rick Seibold

Founding Partner, Initiator

Role
Founding Partner at Initiator
Location
Cincinnati, OH, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Rick Seibold

Specialties: Creating need-based platforms that have what we call \"Grip\"- broad needs that have both the context and specificity that make them both unique and highly relevant to consumers, which consistently leads to winning positionings and new product ideas.

Experience

  1. Founding Partner

    Initiator

    Nov 2003 — Present

    At Initiator, we use our unique SOAR process to create need-based platforms that have broad appeal, are highly unique, and ownable to the brand. As a result, we consistently deliver business-building positonings and new product ideas

Education

  • Whitman College

    BA, Economics, Math

    1976 — 1980

  • The University of Chicago Booth School of Business

    MBA, Marketing & Finance

    1983 — 1984

Skills

  • Brand Development
  • Segmentation
  • Brand Management
  • Cross-Functional Team Leadership
  • Packaging
  • Marketing Strategy
  • Entrepreneurship
  • Marketing Management
  • Strategy
  • Product Marketing
  • Product Innovation
  • Sales
  • Direct Marketing
  • Strategic Partnerships
  • P&L Management
  • Advertising
  • Market Research
  • Consumer Products
  • Customer Insight
  • Marketing Research
  • Product Development
  • Business Development
  • Leadership
  • Competitive Analysis
  • Start-Ups
  • Marketing
  • Management

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Rick Seibold — Founding Partner at Initiator in Cincinnati, OH, US | Unifers