Rick Roberts
Head of Strategy & Insight @Sky
Signup · Get unlimited contacts
WORK HISTORY
Head of Strategy & Insight @Sky
Promoted to HoD with the expanded responsibility of leading on all strategic projects including optimising revenue from the UI and proposition construction.• Role further expanded to own the relationship with Product teams, a key delivery being Smart Merchandising, a suite of improvements to enhance personalisation. Next Best Action required construction of 10s of models and customers segments. • Initiated ground up development of upgrade strategy from £0 p.a. to over £100m in 3 years. Pioneered an additional proposition to expand revenue by a further £50m EBITDA between 2025-28 without compromising customer experience. • Optimisation of the Sky and Now UI and customer experience, through developing a robust set of KPIs in a world with conflicting requirements. Continuous development of new metrics to expand our understanding. This included the expansion of data architecture and integration with all other analytics teams.• Owner of the TV AB testing programme across Sky and Now TV.• UI lead for TV partner contract negotiations including HBO, BBC and Netflix.• Chair of Sky largest Grad programme (over 100 currently on scheme).
EDUCATION
The London School of Economics and Political Science (LSE)
Bachelor of Science (BSc), Geography and Economics
The London School of Economics and Political Science (LSE)
Master of Science (MSc), Economic Development
SKILLS
ABOUT RICK ROBERTS
Head of Strategy & Insight
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.