Rick Refuerzo

About Rick Refuerzo

I lead sales at Reman Group with a focus on building durable, repeatable growth. Over the past eight years, that has meant developing strategic partnerships, expanding territories, and aligning sales execution with what our manufacturing operation can consistently deliver. As the company has scaled, my role has been to keep our approach disciplined, customer-focused, and grounded in long-term relationships.Earlier in my career at Jupiter Pro Parts, I developed a consultative sales mindset and a respect for go-to-market discipline. Today, I lead through coaching, accountability, and preparation. I believe strong sales teams are built by setting clear expectations, supporting them in the field, and executing consistently in competitive markets.

Experience

1. Sales Director

   Reman Group Engines

   Oct 2021 — Present · Houston, TX, US

   Results-Driven Leadership: Led initiatives that motivated the team to achieve sales targets, reinforcing our market leadership position, resulting in a sales increase of 25%-30% year-over-year.Strategic Sales Management: Developed and executed sales strategies with clear KPIs, enabling effective lead and sales pipeline management, which resulted in optimized performance and a reduction in sales cycle time.Account Management: Expertly managed key accounts, fostering strong client relationships that ensured consistent revenue growth and high levels of customer satisfaction, increasing client retention by 95%.Strategic Partnerships: Established strategic partnerships that significantly expanded and strengthened our distributor network, broadening our market reach and contributing to a substantial increase in revenue. Innovative Approaches: Implemented forward-thinking sales strategies aligned with emerging market trends and customer needs, driving sustained success and improving market share.Team Development & Culture: Committed to cultivating a positive sales culture focused on continuous learning and development, resulting in high team engagement and retention rates.Technology Utilization: Implemented communication solutions using RingCentral and Slack to enhance team collaboration. Developed a comprehensive CRM and sales pipeline utilizing HubSpot, streamlining operations and improving data-driven decision-making.Recruitment and Leadership: Successfully built and led a high-performing inside sales team at Reman Group, significantly enhancing our sales capabilities. Currently assembling a team of territory managers for the stateside market to further fuel growth and success.Vision Statement: Passionate about driving sales excellence and fostering strong relationships. A strategic thinker who isn\'t afraid to push the envelope and explore innovative solutions to meet evolving market demands.