Rick Petri

About Rick Petri

Impeccable track record, with 20+ years of unparalleled action sports industry…

Experience

1. Founder and CEO

   Volume Distribution, Llc

   May 2015 — Present · San Clemente, CA, US

   A premium, private label company specializing in full-line, custom branded apparel and accessories for the action sports industry and boardriders. Direct and manage design, development, production, fulfillment and distribution of retailer’s custom branded apparel and accessories. Each product line is researched, designed and developed to provide a well-merchandised, on trend offering for distribution through select privately owned and operated retailers in action sports.Manage day to day operations and oversee performance of accounts, including third-party marketplace sellers. Create a roadmap for growth and execute on business plan and strategic direction. Build retail, wholesale and eCommerce distribution channels capable of supporting business plan objectives. Ensure team has a growth mindset and is highly motivated to provide service excellence.Skills- Brand Management- Product Design and Development- Research & Analysis- Sourcing & Production- Marketing & Advertising- Go to Market - Sales

Education

• Saddleback College

  Business Marketing

  1988 — 1990

Skills

• Inventory Management
• Brand Development
• Sales
• Management
• Executive Management
• Marketing
• Trade Shows
• Product Management
• Design & Merchandising Management
• Fashion Design
• Retail
• Fashion
• Merchandising
• Social Media Marketing
• Trend Analysis
• Footwear
• Apparel
• Social Media
• Brand Management
• Sportswear
• Marketing Strategy
• Sales Management
• Product Development
• Advertising