Rick Larkin
Director of Sales -NorthAtosa USA
- Role
- Director of Sales- North at Atosa USA, Inc.
- Location
- Shawnee, KS, US
- LinkedIn followers
- 500 followers
About Rick Larkin
Senior sales executive with 35+ years of experience leading food service sales initiatives to develop new lines of revenue and expand current revenue streams in a highly competitive marketplace. Leverage extensive background of exceeding sales targets, a passion for training and professional development and a strong commitment to building relationships with internal partners, distributors and end-users to deliver an exceptional customer experience. LEADERSHIP EXPERTISE National Sales Growth Key Account Leadership Strategic Marketing & Launch New Business Development Territory Planning Sales Process Coaching Key Contract Negotiations Staff Training & Development Sales Forecasting Budget Administration Annual Sales Plan Creation Performance Optimization Market Penetration: Align food service trends with a concrete strategic plan and key deliverables to optimize resource allocation, increase top-line performance, and add value for strategic accounts. Customer Engagement: Understand the sales and operational sides of the market to design comprehensive territory and individual account plans that can drive value-added product growth. Brand Leadership: Recognized as leader, mentor, resource, and brand evangelist while rolling out products and program initiatives and acting as the face of the company with internal partners and large accounts.
Experience
Director of Sales- North
Jan 2026 — Present · US
Education
Kansas State University
Business Administration and Management, General
1982 — 1985
Skills
- Sales Management
- Retail Packaging
- Microsoft Word
- Strategic Planning
- P&L Forecasting
- Drilling
- Management
- Team Building
- New Business Development
- Retail Category Management
- Food Service Operations
- National Accounts
- Menu Development
- Onshore Operations
- Leadership
- Pricing
- Foodservice Distribution
- Sales
- Oilfield
- Grocery Industry
- Merchandising
- Grocery
- P&L
- Business Development
- Customer Service
- Directional Drilling
- Inventory Management
- Cross Merchandising
- Marketing
- Product Development
- Troubleshooting
- Supplier Negotiation
- Food Processing
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