Rick Jolin

About Rick Jolin

Hello, I\'m Rick, a Data Analyst that has transitioned from being an Educator with a background in Mathematics. During my development, I became certified in Python and SQL, an expert Google Workplace and MS Office 365 user, and found my niche in Digital Analytics. My area\'s of expertise are Digital Media and Web Analytics. I specialize in building Dashboards and Reports, that are used for assessing Campaign Effectiveness, measuring KPI\'s, Optimizing Performance, and Research. As a result of my experience in Client-Services and Teaching; my strong Communication and Presentation skills have been able to mature further. I thrive in collaborative environments and have a passion for mentoring and empowering junior analysts. With 8+ years of experience across diverse industries (Education, Media, Non-Profit, Retail), I\'m seeking a challenging role where I can lead data-driven initiatives, empower teams, and deliver actionable insights that drive business growth.

Experience

1. Senior Associate, Analytics

   VaynerMedia

   Feb 2025 — Present

   Lead the analysis of campaign and customer data for Fortune 500 clients, including the full ownership of organic performance analysis for the new Bayer account (Claritin, Miralax, One A Day) from inception, ensuring data-driven strategic directionUncover the narrative behind complex datasets, going beyond standard reporting to extract meaningful insights and clearly articulate their significance and implications for business outcomes to senior-level clients and internal stakeholders.Utilize advanced proficiency in SQL, Tableau, Meta Business Suite, TikTok Business Suite, and YouTube Analytics to query, analyze, and visualize complex data, optimizing campaign performance across various media platforms.Design and maintain data setup and ingest processes for new business, ensuring data integrity and enabling robust reporting, while consistently documenting analytical assumptions and methodologies for team clarity.Take ownership of end-to-end QA processes, ensuring data accuracy and consistency across critical reports and dashboards, thereby maintaining high data integrity for all deliverables.Collaborate effectively with cross-functional client teams to facilitate integrated cross-channel storytelling and data interpretation, contributing to the evolution of comprehensive analytics programs.Mentor and empower junior analysts, providing guidance on technical skills (SQL, Tableau, data visualization) and strategic thinking, contributing to team development and capability building.

Education

• Queens College

  Pure Mathematics