Rick Eiserman

About Rick Eiserman

Rick Eiserman stands out as proven leader with a passion for steering ambitious, innovation-oriented companies looking to become category leaders. His tenure in various leadership positions highlights a storied track record of attracting first-rate talent and fostering innovation in service-based businesses, which has consistently resulted in exponential growth and premier industry standing for the companies he has led.As the recent Global CEO of TPG, Rick was instrumental in transforming the company from a creative boutique into the global leader in marketing services for technology, streaming, gaming, and sports clients - with 800+ employees delivering digital strategy, creative and production. Under his guidance, TPG saw nearly threefold growth - culminating in the successful sale of the company to Origami Capital / Erie Street in 2021.Rick’s career is marked by his ability to unify and drive diverse talents & entities under a singular, compelling vision. His deep expertise in managing private equity-backed businesses includes extensive experience in M&A, strategic innovation and sales. Over the last 10 years, Rick has participated in 9 successful acquisitions spanning the US, Europe and India.Before his most recent time at Trailer Park Group, Rick served as the N. America CEO of Engine Group, where he played a pivotal role in the integration of nearly a dozen specialty marketing firms within the holding company, including TPG and Deep Focus. Under his leadership, Engine saw the N. American division grow to include 8 offices and over 1200 employees. Prior to that, he was N.A. Managing Partner at Y&R/Wunderman/MediaEdge and the Global Client Lead for Land Rover & Mattel.Rick\'s entrepreneurial spirit was evident early in his career when he co-founded BrandBuzz in New York City, a trailblazer in non-traditional marketing known for its innovative approach to media, experiential, pop culture influence and partnerships.Currently, Rick leverages his extensive experience and insights consulting with various private equity firms and public companies, across leadership development, M&A, business strategy, new product development, marketing and sales.Recognized as a visionary in the field, Rick has been featured in prominent media outlets such as CNN and CNBC, and has been honored by countless publications for his influential contributions to marketing, media and entertainment.A true people-first leader, Rick continues to inspire and lead with creativity and dedication,driving forward the companies he works with towards unimagined success.

Experience

1. President & Global Executive Lead on Google and General Motors

   Monks

   Jan 2025 — Present · Venice, CA, US

   Monks is a global firm driving AI-led transformation via consulting, technology and marketing services.In my role, I oversee a portfolio of over $200+ million in revenue and 900+ employees spanning 22 countries. In the case of Google, our diverse relationship spans everything from AI-enabled marketing to partnership sales. With partnerships, we serve as an AI consultant, seller and implementation partner to dozens of major global brands every year. These are progressive brands and companies that are looking to leverage Google and Monks AI products and solutions to transform the way they operate, create and go to market.

Education

• Advertising Arts College

  Bachelor of Arts - BA

• University of Michigan - Stephen M. Ross School of Business

  Michigan Ross Distinguished Leader

Skills

• Social Media
• Entertainment
• Integrated Marketing
• Video Games
• Strategy
• Business Development
• Digital Marketing
• Relationship Marketing
• Outdoor Advertising
• New Business Development
• Account Management
• Online Advertising
• Storytelling
• Program Management
• Interactive Advertising
• Digital Strategy
• Digital Media
• Mobile Devices
• Advertising
• Ppc
• Management
• Creative Direction
• Marketing Communications
• Mergers & Acquisitions
• Creative Strategy
• Leadership