Rick Beispel

Revenue leader, team builder, new business hunter, dynamic speaker

Role
SVP Sales and Strategy at Cadent
Location
Weston, CT, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Rick Beispel

Client-centric and consultative revenue leader, employing a growth mindset to stay ahead of the ever-changing media market, client demands and embody the importance of such for my team. Relentless focus on exceeding budget, business transformation and pivots to grow revenue potential and expand markets. Excellence in monetizing undervalued assets and creating new advertising models. Successfully participated in three M&A exits on behalf of ownership groups. Focused on strategic new business generation, team performance, and customer retention. Skilled in scaling industry-focused teams to manage large enterprise and holding company clientele. Cross screen-expertise spans linear, CTV, Advanced TV, digital, programmatic, and data markets to enhance advertiser brand awareness, incremental reach, and ROAS. A dynamic speaker and motivator who brings a high energy, start up mind-set to all endeavors.

Experience

  1. SVP Sales and Strategy

    Cadent

    May 2014 — Present · New York, NY, US

    Cadent Network, is a Lee Equity owned company specializing in Advanced TV. Cadent powers the evolution of TV brand advertising. Cadent provides marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with national TV audiences across cable, broadcast, addressable and OTT, Cadent’s technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. In the US, Cadent’s national platform provides access to 100 million plus households. For more information, visit or follow @CadentTV.

Education

  • Tufts University

    Bachelor of Arts, Political Science

    1978 — 1982

Skills

  • Digital Strategy
  • Advertising
  • Social Marketing
  • Strategic Prospecting
  • Content Marketing
  • Collaboration
  • Integrated Marketing
  • New Media
  • Event Based Marketing
  • Mobile Marketing
  • Business Development
  • Digital Marketing
  • Salesforce.com
  • Television
  • Strategic Consulting
  • Online Advertising
  • New Business Development
  • Sales Management
  • Live Events
  • Strategic Partnerships

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Rick Beispel — SVP Sales and Strategy at Cadent in Weston, CT, US | Unifers