J. Rick Sanchez
🧠 MEANING FIRST | Senior B2B Sales Executive | AV/UC Solutions | High-Ticket Closer | Pipeline Builder | Client Trust & Revenue Growth
- Role
- Co Principal at Xistential Holdings - Lasedyne
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About J. Rick Sanchez
I’m a sales and business development leader with deep experience in AV/UC, enterprise communication systems, and high‑value equipment rental for corporate and high‑stakes productions. Across my career, I’ve supported integrators, production teams, and enterprise clients with technical solutions, reliable execution, and a steady presence under pressure.My background includes AV/UC sales on the West Coast and the Southwest, technical sales leadership, and equipment rental experience for large‑scale corporate events, hospitality environments, and Fortune 500 productions. I’ve closed multi‑figure deals, managed territories, and built long‑term client relationships by being flexible, dependable, and easy to work with.I’ve been recognized with regional awards for partnership and client service, including the Spirit of Partnership award — a reflection of my ability to adapt, collaborate, and deliver for customers in fast‑moving environments.I’ve also founded and scaled businesses, which gives me a strong operational mindset — but in a sales role, I’m focused on execution, consistency, and revenue. I thrive in roles where product knowledge, customer trust, and follow‑through matter.Core strengths: B2B sales, AV/UC solutions, equipment rental for corporate productions, technical demos, enterprise accounts, CRM discipline, territory growth, and high‑ticket closing.Additional Credits: originated the ‑. As founder of, I design & : systems that shape how decisions are made and what keeps those decisions stable under pressure. My frameworks convert frontline signals into upstream interventions: crisis‑proof communication systems, executive orientation and decision architecture, and anti‑fragile identity systems that survive scrutiny.Core capabilities: & ; Narrative Escrow and Signal Choreography.In addition to my sales career, I’ve also built leadership frameworks that support communication and decision‑making under pressure. That work sits alongside, not instead of my sales and technical background.
Experience
Co Principal
Xistential Holdings - Lasedyne
Nov 2021 — Present · San Francisco, CA, US
Xistential Fund XL
Education
Northwest Christian University
Business Administration and Management
1998 — 2000
Kellogg Executive Education
Mastering Sales
2020 — 2021
Stanford University
Business Leadership Program
2019 — 2020
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