Rich W.
Senior Director, Market Research @Sesame Workshop
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WORK HISTORY
Senior Director, Market Research @Sesame Workshop
EDUCATION
University at Buffalo
BA
ABOUT RICH W.
Experienced data analytics leader with a proven track record of driving business growth through the use of data-driven insights. Possess a deep understanding of the media industry, and a passion for leveraging data to drive decision making. Expert in using data-driven insights to inform business decisions and drive growth. Experience: • Over 15 years of experience in data analytics, with extensive experience in creating and executing data-driven strategies to drive business growth, improve operations, and increase programming and distribution strategies. • Proven success in designing and executing market research studies, with a focus on media usage and audience engagement • Adept in leveraging research platforms, such as Nielsen, YouTube Analytics, and similar sources, to inform business decisions and drive growth. • Strong knowledge of both qualitative and quantitative research methods, and experience in creating and analyzing surveys, focus groups, and in-depth interviews data. • Ability to translate research findings into actionable insights and recommendations, with the ability to communicate effectively with both technical and non-technical stakeholders. • Excellent communication and interpersonal skills, with the ability to effectively present complex data concepts to both technical and non-technical stakeholders. Skills: • Audience Analytics • Data Analytics • Cross-Platform Measurement • Nielsen • YouTube Analytics • Team Management
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