Richard Sims

Senior Director, Creative Play Lab, Head of Systems Architecture and Advanced Development @the LEGO Group

Cambridge, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2025 — Present

Senior Director, Creative Play Lab, Head of Systems Architecture and Advanced Development @the LEGO Group

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EDUCATION

2016 — 2016

Cambridge Judge Business School

Business Insights Course

1998 — 2002

University of Cambridge

MEng, Electronic and Information Systems Technology (EIST)

SKILLS

ElectronicsManufacturingProject PlanningDesign for ManufacturingRfProject ManagementEmbedded SystemsConsumer ElectronicsSoftware Project ManagementSoftware DevelopmentSensorsWireless Sensor NetworksProject CoordinationConsumer ProductsNew Business DevelopmentSmart HomesCost EngineeringLow Cost Country SourcingInternet of ThingsProduct DevelopmentWirelessBusiness DevelopmentEmbedded SoftwareR&DProduct ManagementStart-UpsResearch and Development (R&D)

ABOUT RICHARD SIMS

Experienced and commercially sensitive I have been running projects and developing new business across multiple sectors where the cost/feature blend is paramount. These are often to challenging timescales and involve multiple disciplines, including mechanical, software and electronics design.As a senior engineering leader I have successfully managed teams developing projects from conception, through budgeting and planning, to transfer to production and successful manufacture, including managing manufacturers and suppliers across the world from small to major multinationals. I have also been involved in many fundamental technology developments, which have resulted in successful application of the approach in high volume consumer products. As part of this development process I have several patents to my name. There are over 30 million devices in the field using technology that I have either directly developed or project managed.Still hands-on when the role requires it, I have extensive experience in both hardware, firmware and software development. I have architected (and been directly responsible for) massively scalable cloud platforms for both start-ups and large multinationals, especially with a focus on connected devices and the IoT.I have a keen interest in AI/ML, vision systems, IoT, robotics (and mechatronics), and how they can be applied to solve real technical challenges.In my current role I get to build LEGO and play with technology, developing many things that I can\'t currently talk about, but will soon be on the shelves globally.

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Richard Sims — Senior Director, Creative Play Lab, Head of Systems Architecture and Advanced Development at the LEGO Group in Cambridge, GB | Unifers