Rich Spalla

Experienced Product and Brand manager in the firearms and defense industry.

Role
Category Brand Manager at Revelyst
Location
Chesapeake, VA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Rich Spalla

Nearly a decade in product, KPI analysis, content creation, marketing, and brand management. I bring a mastery in life-cycle management and a proven track record of success have been pivotal in orchestrating projects that set industry standards. A background as a Master Firearms Instructor at Sig Sauer Academy has equipped me with a robust command in knowledge transfer, critical in nurturing operational excellence. This role has amplified my capability to guide efforts in training and product development, ensuring that strategic vision is translated into tangible, cutting-edge solutions in the realm of firearms technology.My photography and business skills intersect with a side-car career in freelance photography and small business operations (Rams Horn Coffee).

Experience

  1. Category Brand Manager

    Revelyst

    Jun 2025 — Present · Chesapeake, VA, US

    Manage the Blackhawk, Eagle Industries, CamelBak, and Stone Glacier brands focused on the defense markets.

Education

  • Niagara Falls High School

    General Diploma, Homeland Security, Law Enforcement, Firefighting and Related Protective Services

    1989 — 1993

  • Pierce College

    Bachelor's degree, Criminal Justice and Corrections

    2012 — 2014

  • Niagara County Community College

    Associate of Social Science History, History

    1999 — 2001

  • Southern New Hampshire University

    Bachelor’s Degree, Homeland Security / Counterterrorism

    2014 — 2016

  • Southern New Hampshire University

    Bachelor of Science - BS, Homeland Security, Law Enforcement, Firefighting and Related Protective Services

  • ISC2

    Certificaiton, Cyber Security

  • Southern New Hampshire University

    Master of Business Administration - MBA, Business Administration, Management and Operations

    2017 — 2019

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Rich Spalla — Category Brand Manager at Revelyst in Chesapeake, VA, US | Unifers