Rich Spalla
Experienced Product and Brand manager in the firearms and defense industry.
- Role
- Category Brand Manager at Revelyst
- Location
- Chesapeake, VA, US
- LinkedIn followers
- 500 followers
About Rich Spalla
Nearly a decade in product, KPI analysis, content creation, marketing, and brand management. I bring a mastery in life-cycle management and a proven track record of success have been pivotal in orchestrating projects that set industry standards. A background as a Master Firearms Instructor at Sig Sauer Academy has equipped me with a robust command in knowledge transfer, critical in nurturing operational excellence. This role has amplified my capability to guide efforts in training and product development, ensuring that strategic vision is translated into tangible, cutting-edge solutions in the realm of firearms technology.My photography and business skills intersect with a side-car career in freelance photography and small business operations (Rams Horn Coffee).
Experience
Category Brand Manager
Jun 2025 — Present · Chesapeake, VA, US
Manage the Blackhawk, Eagle Industries, CamelBak, and Stone Glacier brands focused on the defense markets.
Education
Niagara Falls High School
General Diploma, Homeland Security, Law Enforcement, Firefighting and Related Protective Services
1989 — 1993
Pierce College
Bachelor's degree, Criminal Justice and Corrections
2012 — 2014
Niagara County Community College
Associate of Social Science History, History
1999 — 2001
Southern New Hampshire University
Bachelor’s Degree, Homeland Security / Counterterrorism
2014 — 2016
Southern New Hampshire University
Bachelor of Science - BS, Homeland Security, Law Enforcement, Firefighting and Related Protective Services
ISC2
Certificaiton, Cyber Security
Southern New Hampshire University
Master of Business Administration - MBA, Business Administration, Management and Operations
2017 — 2019
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