Rich Kim

About Rich Kim

Connecting Dots” Marketing is a mess. With over brands in over product categories in the world (according to Nielsen Media), we all find ourselves in the same struggle - find your customer, grab AND hold their attention, make the pitch, sell, repeat and create a fan while you’re at it. With an ever growing number of channels to tap into and levers to adjust, the act of creating successful marketing gets more challenging everyday. But I have fully embraced this challenge of building brands people love, not just buy. And I love that this career has given me the chance to face this challenge everyday. I haven’t always hit it out of the park, but I’ve had enough success to make me dangerous. I’ve been challenged to use a performance mindset to drive business efficiencies, while looking at full-funnel approaches to find incremental scale. I’ve used multiple methods of understanding the origins of success (e.g, multi-touch attribution, channel mix modeling) to inform future marketing strategies. And I’ve successfully collaborated across channel teams to activate against those plans successfully. My success, with both customers and collaborators, has relied on my ability to tell a great marketing story. If we’re all running the same race, how we run that race can mean all the difference in how we finish. Telling a great story has relied on my ability to harvest data, interpret it, and translate findings into insights that tell a compelling, data-driven marketing pitch. I believe a powerful marketing narrative can make the task of standing out in a sea of sameness so much easier, that the subsequent selling of an idea or widget hopefully takes care of itself.I’m always looking for the next challenge and working with the next group of intelligent, creative professionals for the chance to make a meaningful impact on a brand’s business. Whether at an agency, platform or brand, I believe that just as there is no limit of choice for consumers, there are many ways to do great marketing work. Professional SkillsFull-funnel Marketing (Branding to Purchase)| Cross-channel Media (TV-Streaming-Digital-Social-Search)| B2B & B2C Marketing Strategy | Performance Measurement | Demand Marketing | PR & Comms | Event Marketing | Programmatic/Auction-based Buying | Marketing Science | Audience Insights & Data Strategies | Account Management | Data-driven Storytelling | Team Building & Mentorship

Experience

1. SVP, Biddable Media (Search, Social, Programmatic)

   Canvas Worldwide

   Mar 2023 — Present · Los Angeles, CA, US

Skills

• Social Marketing
• Online Video
• Strategy
• Marketing
• Consumer Electronics
• Online Advertising
• Ad Serving
• Mobile Marketing
• Doubleclick
• Online Marketing
• Analytics
• Viral Marketing
• Media Strategy
• Advertising
• Content Strategy
• Media Planning
• Comscore
• Interactive Advertising
• Rich Media
• Sem
• Online Research
• Social Media
• Media Buying
• Mobile Devices
• Interactive Marketing
• Web Video
• Mobile Advertising
• Digital Media
• Twitter
• Direct Marketing
• Web Analytics
• Integrated Marketing
• New Media
• Brand Communication
• Advertising Sales
• Youtube
• Ad Networks
• Facebook
• Digital Strategy
• Consumer Advertising