Rich Duncan
Head of Business Development & Strategic Partnerships @Podium
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WORK HISTORY
Head of Business Development & Strategic Partnerships @Podium
Responsible for new business development and strategic partnerships across global sportsbook operators, platform providers, and racing stakeholders.Key responsibilities include- Leading commercial partnerships for racing and multi-sport data solutions- Supporting operators with real-time racing feeds and in-play betting data- Enabling derivative markets and same race multi functionality- Delivering ratings, predictive content, and engagement-led products- Structuring compliant commercial models across regulated markets- Working alongside product, engineering, operations, legal, and rights-holder teams to ensure stable delivery and long-term valueOperating across mature and emerging regulated markets, with a strong focus on horse racing ecosystems, rights-holder structures, and platform integration complexity.
EDUCATION
University Centre Quayside
BA (Hons), Professional Management
NDC London
User Stories for Agile Requirements, Project Management
Azure Consulting
Team Coaching, Performance Management
NCFE
Management
John Leggott College
Business Studies, Media, Sociology, Computing
The Snaith School
GCSE's: 5 A-B, 4 C, English Language; English Literature; Chemistry/Biology/Physics; Graphic Design
SKILLS
ABOUT RICH DUNCAN
I help sportsbooks get more out of racing by making sure racing products convert – not just exist to tick a coverage box.I work with teams looking to expand horse racing sensibly across markets – helping them navigate global racing rights, simplify delivery, and remove the operational headaches that get in the way of generating real ROI from racing.My focus is on building long-term partnerships where data, trading, and product are properly aligned, turning racing into a genuine commercial driver.At Podium, we focus on improving racing and sports performance for operators - delivering reliable core and in-play data, resilient pricing, and engagement tools that support trading teams operating in live conditions.
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