Rich Morgan
Analytics Manager | 10+ Years in Digital Analytics Administration, Reporting & Implementation | A/B Testing & CRO Expert
- Role
- Sr Manager - Digital Analytics at Resideo
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Rich Morgan
I bridge the gap between complex digital data and actionable business growth. With over 10 years of experience in the analytics ecosystem, I specialize in transforming raw user behavior into high-impact strategies that move the needle on ROI.My journey began in the trenches of SEO, SEM, and campaign management, where I learned exactly how digital traffic is bought and earned. Today, I leverage that foundational knowledge to lead sophisticated analytics functions—ensuring every click is tracked, every test is meaningful, and every report tells a clear story for executive leadership.What I bring to the table:• Web Analytics & Implementation: Expert-level mastery of the modern tracking stack, including advanced Google Tag Manager (GTM) deployments, client-side tagging, data governance, architecture and GA4 migration.• A/B Testing & Optimization: A proven track record of designing and executing rigorous experimentation frameworks that drive measurable conversion rate improvements. Experienced with Optimizely, Maxymiser, Hotjar and Crazy Egg.• Actionable Reporting: I don\'t just build dashboards; I build decision-making tools using Looker Studio that translate \"what happened\" into \"what to do next.\"• Full-Funnel Perspective: Because of my background in paid and organic search, I understand the nuances of attribution and how to optimize the entire customer journey from first touch to final sale.
Experience
Sr Manager - Digital Analytics
Oct 2019 — Present · Austin, TX, US
Google Analytics Admin (GA360)- Manage 50+ global websites (Resideo, Honeywell Home, First Alert, BRK)• Google Tag Manager Admin - Deploying GA4 Events, Marketing Tags and Debugging.• Looker Studio - Dashboard creation, reporting, analysis• Experienced with GA, GTM and Looker APIs• Optimizely A/B Testing assisting with setup and tracking• Assist SEO team resolve technical issues using Semrush and Google Search Console• Skills include JavaScript, HTML, CSS, Advanced Excel, Technical Troubleshooting
Education
Phoenix College
No Degree, General Studies
1992 — 1994
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