Rich Lesperance

About Rich Lesperance

eCommerce expert and GTM playbook builder with progressive P&L and leadership experience. • Deep background in leveraging consumer data to segment and understand customers, build CRM and Loyalty programs that improve LTV, and improve attribution to lower CAC• Proven track record of strategic brand pivots and marketing partnerships that delivered outsized growth• C-suite executive with deep proficiency in ecommerce, including an ability to get insightful answers directly from first party data and tools• Grew revenues consistently by more than 100%, while reducing ad spend and hiring and coaching teams to be their bestI have been privileged to work for great companies in exciting categories, and use my diverse experiences to recognize patterns and apply lessons from one industry to another. I\' m passionate about growing brands, getting people to work well together and share credit, and speaking truth with compassion and integrity.

Experience

1. Global Marketing VP

   iHerb

   Oct 2024 — Present

Education

• University of Michigan - Stephen M. Ross School of Business

  Master of Business Administration - MBA

• Northwestern University

  BA, Political Science

• University of Michigan - Stephen M. Ross School of Business

  MBA, Marketing and Strategy

Skills

• Marketing Strategy
• Social Media
• Product Development
• Six Sigma
• Sales
• Online Advertising
• Digital Media
• International Business
• Strategy
• E-Commerce
• Digital Marketing
• Product Marketing
• Multi-Channel Marketing
• Entrepreneurship
• Strategic Partnerships
• Marketing
• Crm
• Online Marketing
• Management
• Leadership
• Analytics
• Integrated Marketing