Richie Sands
Senior Digital Marketing Specialist @Arctic Wolf
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WORK HISTORY
Senior Digital Marketing Specialist @Arctic Wolf
EDUCATION
Heriot-Watt University
BSc, Applied Marine Biology
Edinburgh Napier University
MSc, Biology of Water Resource Management
ABOUT RICHIE SANDS
I’m a B2B marketing leader with 20+ years’ experience driving growth for SaaS and consultancy businesses through smart strategy, demand generation, and data-driven storytelling.I build and lead marketing functions that link every activity to pipeline and revenue - managing multi-channel campaigns across LinkedIn, SEO, PPC, email, and automation platforms like HubSpot and Salesforce.What I enjoy most is simplifying complexity - bringing creativity, analytics, and sales alignment together to show what marketing can deliver.Core skills: B2B & SaaS Marketing Strategy Demand Generation & ABM CRM & Marketing Automation (HubSpot, Salesforce) SEO, PPC & CRO Analytics & Attribution Team Leadership & Stakeholder Alignment
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